Why Are Wedding Flowers Expensive?

Published: Tuesday 9 July 2019

I often get asked this question. As a florist, I understand what one little flower has to go through to make it into a bridal bouquet. Just think when you plant seeds, not all of them bloom, and the ones that do need time and love to fully develop and grow. So many factors affect flowers like high temperatures and weather like floods.

I am a very down-to-Earth person at heart and often get taken aback when brides get a shock at the quoted price from my quote and other florists’ when comparing prices. Some brides say “they are only flowers and are going to die anyway!” Well, it is not the fact that they will die, it is all about the journey they go through in their little life to make it into your bouquet, as well as the joy they will bring to your special day.

It is well known fact that buying Australian in most purchases whether it is food or furniture costs more and so be it! If I am supporting an Australian business, then I will pay what they are asking. I also prefer to buy Australian flowers and more importantly local flowers because the quality is so much better than flowers brought in from overseas (even as far as Colombia). And even they fetch a high price due to freight and so on.

We are so lucky in our country to have access to some of the most amazing wedding flower choices due to our varying climates, depending on the state, and our gorgeous range of flowers from native wildflowers to roses and lilies.

Flowers need to be transported carefully so they are delivered in prime quality, they take more time and that means, yep, you guessed it… more money! Flowers also need to be picked, packaged and processed carefully too, and at just right time to avoid bruising as one bruised petal is not good enough for a wedding bouquet.

Then there is the cost that the wholesalers charge for sourcing the flowers from all over the country or even the world, and taking the time to find special flowers at a bride’s request, to process the order and deliver it in time. And then of course there is GST and the courier charge. If I decide to go to the flower wholesaler early in the morning to choose the flowers myself, it is a 2 hour round trip in the car which is petrol, wear and tear on my car and time that I could be spending with my family.

And that is just to get the flowers to my shop!

The next process these little flowers go through is the cleaning and preparation stage. Stripping leaves, plucking bruised petals, removing thorns, wiring delicate flowers, trimming the ends and maintaining fresh water every day.

There is so much pressure that I put on myself to make sure that your wedding flowers are exactly what you dreamed of. They HAVE to be at the best quality! If they aren’t they go back to where they came from or I have to find another use for them.

Bridal flowers are particularly expensive because I think that bride’s underestimate exactly how much time and how many flowers it takes for a bouquet. If a bride actually pulled her bouquet apart after her wedding, she would realize what has gone into it think, “Wow!” It is not just like a supermarket or service station bunch of flowers because a bouquet that has been created properly will take time and creativity. Even the smallest wedding can take 4-6 hours to arrange, plus extra time if the flowers are to be delivered.

Wedding flowers are specifically designed accessories too! The bouquet is designed for the bride to suit their wedding, personality and figure, sometimes it can take a few consultations and countless emails/phone calls to make sure that we are on the same page so that the most suitable outcome can be met. There are some florists who treat your wedding flowers with no emotion and without thought, which will more than likely lead to your bouquet being cheap and, possibly, awful.

So by the time your wedding bouquet is in your hands, as you now know, it has had so much time, energy and thought put into it. Your flowers may have been handpicked from local farms, they may have travelled interstate or overseas, and how amazing is that! It has been arranged just for you and no one else, as well as a buttonhole made for the groom, to match your bouquet. And even though flowers die, they will have a lasting impression in your photos and memories!